Trade Press: Wellbeing Magazine (6th June 2022)
Wellbeing Magazine

Energy drinks represent a key strand of many people’s healthier living regimes so a Wellbeing Magazine nod is welcomed with open arms.


 

This July sees high-caffeine power drink Energy One launch in the UK as a non-metallic tasting energy drink alternative with a clear millennial audience mandate.

For now the cult of fast-acting energy drinks certainly shows no sign of abating with category sales remaining buoyant even at a time when the wider soft drinks category (-16%) and especially sports drinks (-8.4%) struggling to replicate the staunch popularity and traction enjoyed pre-Lockdown.

 

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