Trade Press: FAB News (6th June 2022)
FAB News

FAB News has the ear of both the major mults and the more discerning independents so we truly appreciate them showcasing our fledgling brand.


 

This July sees high-caffeine power drink Energy One launch in the UK as a non-metallic tasting energy drink alternative with a clear millennial audience mandate.

Whilst sports drinks’ demise can be linked back to temporary gym closures and the unpopular pause in team sports at the very height of Lockdown, the wider decline of generic soft drinks is probably a by-product of a growing appetite for foods and drinks with added functional benefits (beneficial vitamins and minerals…).

 

Read the full article here